We have had a wonderful few months campaigning for fish sustainability and this first post will look at our journey so far.....
In September 2014, we met with the Students' Green Unit at the University of Exeter Students' Guild to express our interest in launching a project promoting the eating of a wider variety of fish species and fish from sustainable sources. They loved our project proposal and our enthusiasm for the cause. And there was lift off. An idea we were passionate about was made into reality with the help of funding from the Students' Green Unit.
After this we focussed on our brand, logo and campaign. By December 2014 we were all set to launch the project, starting with social media (Twitter, Facebook, YouTube). Since then we have filmed YouTube videos including; an interview with the manager of Brixham Fish Market, an interview with Steve Simpson (senior lecturer in marine biology at the University of Exeter) and a fish risotto recipe video. We have also had a strong online presence on Twitter and Facebook.
In January 2015, we were asked to present our project at a HEFCE (Higher Education Funding Council for England) conference in London with the NUS (National Union of Students), which we really enjoyed being a part of.
After this, we were contacted by WWF to ask if we wanted to be the University of Exeter ambassadors for their new #fishface campaign. Their campaign was the promote universities to become MSC certified, which means that all fish sold on campus is sustainable and has been certified by the MSC (Marine Stewardship Council). It was such an honour for our efforts to be recognised by WWF and we thoroughly enjoyed taking part in the campaign!
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| Anyfin is Possible and the WWF #fishface campaign |
Currently, we are working on producing new YouTube videos, holding more events and now.... writing blog posts! We are excited about the future of Anyfin is Possible and the future for sustainable fish around the world.
Twitter: @anyfinisposs
Facebook: www.facebook.com/anyfinispossible
Youtube: https://www.youtube.com/channel
/UCaO4w_tuKxuQagNAFIA9c_g
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